Introducing Almost Effortless
With your mental load near capacity, let's take one thing off your to-do list: getting dressed for the multitude of occasions that accompany your 30s and 40s.
After spending a long time as a Substack consumer, I decided to test the waters and create my own space focused on answering the dressing challenges that I think many of you out there are facing. How does one create a stylish blueprint for the various events that characterize the time and place in which we are actually living?
I am not a fashion editor, influencer or someone who has spent any time working in the retail world. Similar to you, the way I dress is influenced by my experiences, my work, where I call home and by my family and friends. I know that many of us reading Substack don’t live in cosmopolitan cities and yet we have an appreciation or even a craving for style thanks to perspectives we’ve developed over years of traveling, reading, appreciating art and our respective education experience. While we may live in small towns, we don’t want to LIVE small.
In today’s connected world, it is increasingly difficult to avoid ‘herd mentality’ when it comes to getting dressed. In addition, I believe there are natural constraints in certain phases of life or even geographies that limit our fashion choices (read: mesh flats for me.) I keep hearing from my friends in a similar life phase (young kids, entering 40s, live in suburbs, etc.) that they want easy outfit formulas that they can plug and play in numerous situations. And they don’t want it to be another printed maxi dress promoted by Instagram megastars nor are they interested in wearing head to toe The Row. They want to marry classic style with unique markers that set them apart from their suburban peers.
This newsletter is a first for me, and it will be far from perfect. There are incredible tastemakers on this platform - so much so I’ve debated even starting this newsletter! However, I think more ideas and inspiration are always welcome and everyone finds their particular flavor based on what resonates with them. Each entry here will revolve around a particular event or activity that we commonly encounter and usually grapple with what to wear. My goal in this space is to provide ideas, seek input from all of you and collectively share inspiration that helps each of us move through our days with confidence and almost effortless style.
XO,
Rachel